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Branding
Yalla
Branding, Packaging & UI
problem
The makhana/snacking category is crowded and often looks generic or overly “healthy.” YALLA needed a brand identity that stood out on shelves, appealed to kids, and still built trust with parents looking for clean, wholesome snacks.
solution
We created a bold, playful, and story-driven brand system. A distinctive logo inspired by the lotus pad and makhana shape, vibrant flavor-based color coding, and a cheerful mascot made YALLA instantly recognizable. The result is a fun yet credible FMCG brand that balances health, taste, and shelf impact across packaging and digital touchpoints.
Branding
Yalla
Branding, Packaging & UI
problem
The makhana/snacking category is crowded and often looks generic or overly “healthy.” YALLA needed a brand identity that stood out on shelves, appealed to kids, and still built trust with parents looking for clean, wholesome snacks.
solution
We created a bold, playful, and story-driven brand system. A distinctive logo inspired by the lotus pad and makhana shape, vibrant flavor-based color coding, and a cheerful mascot made YALLA instantly recognizable. The result is a fun yet credible FMCG brand that balances health, taste, and shelf impact across packaging and digital touchpoints.
Branding
Yalla
Branding, Packaging & UI
problem
The makhana/snacking category is crowded and often looks generic or overly “healthy.” YALLA needed a brand identity that stood out on shelves, appealed to kids, and still built trust with parents looking for clean, wholesome snacks.
solution
We created a bold, playful, and story-driven brand system. A distinctive logo inspired by the lotus pad and makhana shape, vibrant flavor-based color coding, and a cheerful mascot made YALLA instantly recognizable. The result is a fun yet credible FMCG brand that balances health, taste, and shelf impact across packaging and digital touchpoints.
feeling lucky yet?
feeling lucky yet?
let’s get started with your brand’s transformative journey
let’s get started with your brand’s transformative journey
we’re everywhere!
we’re everywhere!
we’re everywhere!
everywhere!
@avyaandesignlab
everywhere!
@avyaandesignlab
everywhere!
@avyaandesignlab
everywhere!
@avyaandesignlab
let's enjoy some music,
shall we?
The Four Seasons
Antonio Vivaldi
The Four Seasons
Antonio Vivaldi